Coming Together for Energy’s Great Transformation [Podcast]

Cross is the force behind The Great Transformation 2026, a curated single-track summit in Bend, Oregon (July 8–10). We cover why he sees distributed energy as a relief valve rather than a threat to utilities, why batteries and time-of-use pricing are his biggest bull case, and why the industry’s real bottleneck is messaging, finance, and scale — not engineering.

Can the energy industry stop talking to itself and start talking to everyone else? In Episode 50 of The Energy Changemakers Podcast, Elisa Wood sits down with Robert W. Cross — founder of Cross Consulting and principal at the cleantech design studio Outfit — to talk distributed energy, microgrids, storage, and the human side of the grid transformation.